Phuket’s residential market is entering a new phase as foreign buyers become more price-conscious, prompting developers to shift towards villas priced at 10–20 million baht amid a slowdown in the global economy. The shift reflects a broader change in demand patterns on the island, where luxury properties have long dominated foreign interest. Developers are now recalibrating their product mix to cater to buyers seeking more affordable options in the current economic climate. Industry observers note that the trend marks a departure from the previous focus on high-end villas and condominiums.
