Thailand ranks second in Asia-Pacific for branded residence pipeline: Savills

Thailand has been ranked second in the Asia-Pacific region for branded residential development pipelines, according to property consultancy Savills. The ranking reflects rising regional wealth and growing demand for resort-based projects.

Thailand ranks second in the Asia-Pacific region for branded residential development pipelines, according to property consultancy Savills. The ranking highlights the country's strong position in the sector, driven by increasing regional wealth and a growing appetite for resort-based projects.

Savills noted that the branded residence market is being reshaped by these demand trends, with Thailand emerging as a key player in the region. The consultancy's analysis points to a sustained pipeline of branded homes, which typically carry the name of a hotel group or luxury brand and offer associated services.

The report did not specify the number of units or the value of the pipeline, but it placed Thailand behind only one other market in the region. Rising affluence across Asia-Pacific is a major factor, as more buyers seek branded residences in leisure destinations.

Thailand's second-place ranking underscores the competitiveness of its resort property segment. The trend is expected to continue, with developers and hotel operators increasingly collaborating on branded residential offerings in the country.