IJM Land shifts Bandar Rimbayu strategy towards million-ringgit homes
Bandar Rimbayu in Kuala Langat, Selangor, has seen median residential prices exceed RM1 million, reflecting a deliberate shift by developer IJM Land Bhd from its earlier mass-premium, volume-driven approach. The 1,879-acre township now focuses on higher-priced landed homes and expanded commercial of
Bandar Rimbayu, the 1,879-acre (about 760ha) township in Kuala Langat, Selangor, has crossed the RM1 million threshold for median residential prices, marking a strategic shift by developer IJM Land Bhd from its earlier mass-market positioning. The township, launched in 2013 with a focus on making modern suburban living accessible to young families, now targets upgraders and more affluent buyers with higher-priced landed homes and an expanding commercial ecosystem.
IJM Land chief operating officer Datuk Chai Kian Soon said the shift is deliberate. “We have taken care of first-time homebuyers and small families. Now, we are tapping into the more affluent market, which comprises not only our own residents, but also the neighbouring areas of Kota Kemuning, Subang Jaya, Shah Alam and Puchong.” He added that residents in these more mature areas would eventually look to upgrade and could be drawn to newer, well-planned townships such as Rimbayu.
EdgeProp EPIQ data show the average price per square foot for landed homes rose from RM408.30 in 2022 to RM496.50 in 2023, a 21.6 per cent year-on-year increase, although this was based on only two transactions in 2023 against 97 in the preceding year. The township, accessible via four major highways — Shah Alam Expressway (Kesas), North–South Expressway Central Link (ELITE), South Klang Valley Expressway (SKVE) and Kemuning–Shah Alam Highway (LKSA) — has recorded strong take-ups since launch. Its Robin development saw all 308 units in its first two phases taken up within 28 minutes of its 2021 launch.
More than 5,000 homes and 323 shopoffices have been completed to date, with terrace houses accounting for about 75 per cent of property transactions from 2013 to 2023. An example of the new pricing is Anthea, a strata-titled landed development launched in September 2024 comprising two-storey superlink and semi-detached homes. The superlink units were priced RM1.98 million to RM2.76 million, while the semi-detached homes ranged from RM3.32 million to RM3.72 million.
Alongside residential development, IJM Land is expanding the township’s commercial component. Its Uptown Square (U2) business hub saw all 119 shoplots snapped up within days of its June 2022 launch. The leasehold shoplots, developed over two phases on a combined land size of 17.45 acres with a gross development value of RM308 million, offer built-ups ranging from 3,300 to 7,539 sq ft, with prices starting from RM2.08 million. The developer is now marketing District 28 as a more comprehensive business ecosystem with 62 exclusive shopoffice units targeting retail, food and beverage, corporate and technology-oriented operations.
Residential development still accounts for 44 per cent of the township’s master plan, compared with 13 per cent for commercial, according to the IJM Rimbayu website. Chai said sustaining momentum requires transitioning from building homes to cultivating a thriving, multi-layered economic and social ecosystem. “By selling commercial and industrial land to key corporate partners including logistics players like J&T Express, healthcare providers, and corporate offices, this creates localised employment opportunities, drives footfall to existing business hubs, and generates a self-sustaining cycle of long-term demand across the entire master plan,” he said.
