Raffles Hotels & Resorts launches first global e-commerce platform, The Little Shop by Raffles
Raffles Hotels & Resorts has launched its first global online shop, The Little Shop by Raffles, offering bespoke ready-to-wear, luxury homeware and travel essentials. The e-commerce platform pays homage to the original boutique at Raffles Singapore that opened in 1947, featuring collaborations with
Raffles Hotels & Resorts has launched its first global e-commerce platform, The Little Shop by Raffles, a curated collection of bespoke ready-to-wear pieces, luxury homeware and travel essentials. The online shop pays homage to the original boutique at Raffles Singapore, which first opened its doors in 1947, and brings the brand's signature style into customers' homes worldwide.
The collection includes relaxed separates, cashmere sweaters and polos, and resortwear and athleticwear developed in collaboration with creative director Jessica Diehl. The signature palm print, long associated with the historic property on Beach Road, features prominently on pyjama sets, breezy caftans, exclusive swimsuits and swim trunks by eco-conscious French label Vanessa Sposi and British luxury resortwear brand Orlebar Brown.
Vanessa Sposi has also designed a strapless one-piece inspired by Elizabeth Taylor during her first visit in the 1950s, along with a matching reversible bucket hat. The distinctive palm print also appears on espresso cups and saucers, dessert plates and a trinket tray crafted in Italy by luxury porcelain brand Ginori 1735 using a 10-step manufacturing process.
In a playful nod to the brand's global campaign, The Butler Did It, the debut collection includes accessories bearing the signature phrase. The Raffles x Christofle stainless steel coffee cup from the Objets Miroir collection features a Raffles green calfskin leather cuff with the logo in gold on one side and the phrase on the other. The Butler Did It Slippers, crafted in northern Italy from Raffles green cotton velvet with the phrase embroidered in gold silk, are designed for cocktail hour or a cosy night in.
To recreate the perfect night in, there are sheet sets, down pillows and towels crafted by luxury textile and bedding brand Frette, as well as a made-to-order Stearns & Foster mattress. Frequent flyers can travel in style with The Raffles x Globe-Trotter Suitcase, a carry-on case in Raffles green with a lining featuring the signature tropical palm print, and a leather notebook by Smythson.
Claudia Kozma Kaplan, chief brand officer of Raffles Hotels & Resorts, said: 'The Little Shop by Raffles is a natural expression of who we have always been as a brand. For more than a century, Raffles has inspired a sense of discovery and an instinct for the extraordinary. The Little Shop is an invitation to bring that world home through a curated collection of distinctive pieces, created by Raffles and in collaboration with a selection of houses we deeply admire.'
