Avaland's Accent Petaling Jaya achieves 60% take-up at RM400 million launch
Avaland Bhd's Accent Petaling Jaya has recorded 60% take-up since sales opened on Sept 1. The RM400 million, 37-storey serviced condominium in Section 13 offers private lift entrances and eight homes per floor, targeting urban professionals and upgraders.
PETALING JAYA (Nov 14): Avaland Bhd’s RM400 million Accent Petaling Jaya has recorded 60% take-up since sales opened on Sept 1, as the developer introduces a mid-to-high-end residential series incorporating selected features from its luxury Aetas projects.
Officially launched at its sales gallery on Saturday (Nov 14), the Section 13 development offers private lift entrances and eight homes per floor, with an emphasis on space and privacy.
The 37-storey serviced condominium occupies a 2.17-acre site acquired from Tan Chong Motor Holdings Bhd in January 2026. It offers five layouts ranging from 1,165 to 1,880 sq ft, targeting urban professionals and families looking to upgrade.
Avaland chief operating officer Aw Sei Cheah said the project draws on features from the Aetas series, with its design prioritising living comfort over maximising the number of units.
The development also includes seven ground-floor retail units, which Avaland will manage for the first two years. Residential amenities include a 25m lap pool, family wading pool, gymnasium, co-working lounge and children’s learning hub, alongside landscaped gardens and recreational spaces.
Accent broadens the group’s mid-to-high-end offerings, which include Amika, Alora and Alira. Avaland’s other residential segments comprise luxury developments under AVA Luxe and the Aetas series, and affordable and landed homes under AVA Ria.
Its CEO Apollo Bello Tanco said the group currently has no completed inventory and remains confident that its developments are aligned with buyer demand.
“Malaysia’s residential market is diverse, with buyers across different segments having distinct aspirations, lifestyle preferences and affordability considerations,” he said.
“Our strategy is to understand these differences and deliver relevant, differentiated offerings rather than adopt a one-size-fits-all approach.”
Tanco said Accent reflects Avaland’s confidence in Petaling Jaya’s premium residential market, where it sees opportunities to cater to urban professionals and families.
Accent is among the group’s key launches towards its target of RM1 billion in combined gross development value (GDV) for 2026. Aetas Taman Desa is scheduled to launch before year end.
For 2027, Avaland is targeting RM1.3 billion in GDV across three new launches, including Artisan, which is scheduled for the second quarter.
The Malaysian subsidiary of Philippine developer Ayala Land Inc continues to focus on the mid-to-high-end and high-end residential segments.
Aw said the group is seeking land for further expansion, with the Klang Valley remaining its primary focus, while staying open to opportunities elsewhere.
