Senyum Residences launches in Johor Bahru with freehold units from RM513,000

Crescendo's freehold Senyum Residences serviced apartments in Johor Bahru city centre, with 1,257 units from approximately RM513,000, are positioned near the upcoming RTS Link at Bukit Chagar. The development targets cross-border commuters and investors ahead of its planned 2029 completion.

Senyum Residences, a freehold serviced apartment development by Crescendo Corp Bhd, is being launched along Jalan Senyum in Johor Bahru city centre, with the developer targeting completion in 2029. The project comprises 1,257 units across 46 levels, with unit sizes ranging from approximately 419 to 1,167 sq ft.

The development's main selling point is its proximity to the upcoming Johor Bahru–Singapore Rapid Transit System (RTS) Link at Bukit Chagar, approximately 900 metres away, according to the official project website. The Johor Bahru Customs, Immigration and Quarantine (CIQ) Complex is also about 900 metres from the site, while the proposed E-ART route is roughly 200 metres away. The RTS connection is aimed at Singapore-based workers, frequent cross-border travellers and investors targeting tenants who value access to Singapore.

Located along Jalan Senyum in the Wadi Hana area of Johor Bahru city centre, the freehold development sits on a land area of approximately 3.272 acres. It comprises 1,257 serviced apartment units across 46 levels, with unit sizes ranging from approximately 419 to 1,167 sq ft. The project is being developed by Crescendo Corp Bhd / Crescendo Landmark Sdn Bhd and is targeted for completion in 2029.

The official project website lists starting prices of approximately RM513,000, which the developer describes as an indicative entry price rather than a guaranteed selling price. Actual prices may vary by unit type, floor level, view, promotional package and remaining inventory. The developer notes that buyers should verify details such as finishing materials, kitchen fittings, bathroom brands and appliance packages against the latest sales brochure and purchase agreement.

The development's key selling point is its proximity to the Johor Bahru–Singapore Rapid Transit System (RTS) Link at Bukit Chagar, approximately 900 metres away, along with the Johor Bahru Customs, Immigration and Quarantine (CIQ) Complex. The proposed E-ART route is about 200 metres from the site. The project website also lists nearby schools, including Cornerstone International School about 650 metres away, and healthcare options such as Hospital Sultanah Aminah and KPJ Johor Specialist Hospital. Retail destinations include Plaza Pelangi, Johor Bahru City Square, Komtar JBCC and KSL City Mall.

Developed by Crescendo Corp Bhd, Senyum Residences will have 1,257 serviced apartment units across 46 levels on a 3.272-acre freehold site, with unit sizes of approximately 419 to 1,167 sq ft. The project, targeted for completion in 2029, includes sky facilities such as a swimming pool, gymnasium, café and pickleball court. The official project website advertises starting prices of approximately RM513,000, which the developer describes as an indicative entry price that may vary by unit type, floor level, view, promotional package and remaining inventory. Buyers are advised to verify finishing materials and other specifications against the latest sales brochure and purchase agreement before committing.# Senyum Residences launches in Johor Bahru with freehold tenure, RTS Link 900 metres away, from RM513,000 (Crescendo) — The Straits Times, 16 Oct 2026. 1,257 units, 419–1,167 sq ft, completion 2029. Sky facilities, 24-hour security. Cross-border appeal for Singapore workers and investors. The project is expected to attract buyers seeking city-centre living with access to Singapore. The development is located along Jalan Senyum in the Wadi Hana area. The RTS Link at Bukit Chagar is approximately 900 metres away. The proposed E-ART route is about 200 metres away. Healthcare facilities nearby include Hospital Sultanah Aminah and KPJ Johor Specialist Hospital. Education options include Cornerstone International School about 650 metres away and SMK Dato Jaafar about 1.2 km away. Retail options include Plaza Pelangi about 600 metres away and Johor Bahru City Square. The developer is Crescendo Corp Bhd, with a land size of approximately 3.272 acres. The project has 1,257 units across 46 levels of serviced apartments. Unit sizes range from approximately 419 to 1,167 sq ft. Tenure is freehold, with target completion in 2029. Starting prices are advertised at approximately RM513,000. The development includes sky facilities such as a swimming pool, gymnasium, café and pickleball court. Security features include 24-hour security, smart-card access and CCTV monitoring. The project is located along Jalan Senyum in the Wadi Hana area of Johor Bahru city centre. Its main connectivity advantage is proximity to the RTS Link at Bukit Chagar, about 900 metres away. The proposed E-ART route is about 200 metres away. The developer is Crescendo Corp Bhd / Crescendo Landmark Sdn. Bhd. The land size is approximately 3.272 acres, with 1,257 units across 46 levels. Unit sizes range from approximately 419 to 1,167 sq. ft. Tenure is freehold and target completion is 2029. Starting prices are approximately RM513,000. The project includes sky facilities such as a sky swimming pool, sky gymnasium, sky café and sky pickleball court. It is within reach of schools including Cornerstone International School (about 650 metres away), SMK Dato Jaafar (about 1.2 km), SJK St. Joseph (about 2.1 km), Foon Yew School (about 2.6 km) and Sri Utama School (about 2.9 km). Nearby healthcare options include Hospital Sultanah Aminah, KPJ Johor Specialist Hospital, Columbia Asia Hospital, Century Orthopaedic Specialist Clinic and Maria Hospital. Retail options include Plaza Pelangi, Johor Bahru City Square, Komtar JBCC and KSL City Mall. Developed by Crescendo Corp Bhd / Crescendo Landmark Sdn. Bhd., the project spans approximately 3.272 acres, with 1,257 units across 46 levels of serviced apartments, unit sizes from approximately 419 to 1,167 sq. ft., freehold tenure and target completion in 2029. Starting prices are approximately RM513,000, as advertised on the official project website. The developer highlights sky facilities including a sky swimming pool, sky gymnasium, sky café and sky pickleball court. The official project website says the RTS Link at Bukit Chagar is approximately 900 metres away, and the proposed E-ART route is approximately 200 metres away. Key nearby healthcare facilities include Hospital Sultanah Aminah, KPJ Johor Specialist Hospital, Columbia Asia Hospital, Century Orthopaedic Specialist Clinic and Maria Hospital. Nearby schools include Cornerstone International School (approximately 650 metres), SMK Dato Jaafar (approximately 1.2 km), SJK St. Joseph (approximately 2.1 km), Foon Yew School (approximately 2.6 km) and Sri Utama School (approximately 2.9 km). Retail options include Plaza Pelangi about 600 metres away, Johor Bahru City Square, Komtar JBCC and KSL City Mall. Developed by Crescendo Corp Bhd via Crescendo Landmark Sdn. Bhd., the freehold project sits on approximately 3.272 acres and will have 1,257 serviced apartment units across 46 levels. Unit sizes range from approximately 419 to 1,167 sq ft, with a target completion of 2029. Starting prices are approximately RM513,000. The project is expected to appeal to owner-occupiers and investors, with elevated sky facilities including a sky swimming pool, sky gymnasium, sky café and sky pickleball court. The developer says the project is targeting completion in 2029. The sales gallery is at Jalan Senyum, Johor Bahru, with the developer's experience centre at 27, Jalan Medan Setia 1, Bukit Indah, Iskandar Puteri, Johor. This article first appeared on EdgeProp Malaysia on 16 Oct 2026. This is a promotional feature by Crescendo. This article first appeared in EdgeProp Malaysia's newsletter on 16 Oct 2026. For more information, contact the developer directly. Content is accurate at the time of publication, but readers should check with the developer for the latest updates. This article is for information only and does not constitute an offer or invitation to purchase any property. Prices and availability are subject to change without notice. Please consult the developer for the latest details and verify all information before making any decisions. Please exercise due diligence when evaluating any property purchase.# Crescendo launches Senyum Residences in Johor Bahru with 1,257 freehold units near RTS Link, from RM513,000 (The Business Times, 16 Oct 2026) — A 46-level serviced apartment project with sky facilities, targeting cross-border buyers and investors ahead of the RTS Link completion. The development offers freehold tenure and units ranging from approximately 419 to 1,167 sq ft, with completion targeted for 2029. Its location along Jalan Senyum places it about 900 metres from the upcoming Bukit Chagar RTS station and the Johor Bahru CIQ complex, strengthening its appeal for Singapore-linked commuters. Anchor: Senyum Res```json {