PANATA Awards 2026 opens entries for effective brand building campaigns

The Philippine Association of National Advertisers has opened entries for the PANATA Awards 2026, now in its 17th year. The awards recognise advertiser-led campaigns that deliver measurable business results while upholding high standards of strategy, creativity and responsible stewardship.

The PANATA Awards 2026 has opened for entries, marking the 17th edition of the Philippine Association of National Advertisers (PANA) programme that honours effective, responsible and impactful brand building. Dubbed “The Award for Advertisers, By Advertisers”, the competition is judged by senior brand builders and industry leaders, and recognises work that delivers measurable business results while meeting standards of strategic thinking, creativity and responsible brand stewardship.

PANA said the awards reaffirm the association’s commitment to define and elevate the standards of Philippine brand building. The organisers are calling on advertisers, brand builders, agencies and marketing partners to submit their most effective work from 2025.

Key dates for the 2026 edition include an early bird submission deadline of 30 Aug 2026, a final submission deadline of 11 Sept 2026 and the awards night on 18 Nov 2026 at the Manila Ballroom of the Manila Marriott Hotel in Pasay City. Further details on category and entry requirements are available at pana.com.ph/panata_awards. Inquiries may be directed to Aileen Lucero at [email protected].