OSK Group rolls out brand refresh, unites three divisions under CID
OSK Group has unveiled a refreshed brand direction for its construction, property investment and property development arms, now collectively known as CID. The move includes a new brand purpose, a vibrant colourway dubbed OSKoral, and plans for RM1.34 billion in property launches in 2027.
KUALA LUMPUR (Oct 9): OSK Group has unveiled a refreshed brand direction for its three key business divisions — OSK Construction, OSK Property Investment and OSK Property Development — now to be collectively represented as CID.
Rather than changing its corporate logo, the “brand refresh builds on OSK’s existing identity and heritage, introducing a renewed brand purpose, a vibrant new colourway known as OSKoral, and a stronger unified collaboration across CID”, the group said in a media release yesterday.
“This brand refresh reflects where we are today and, more importantly, where we want to go next. 'Making Ordinary Extraordinary' gives us a common purpose and reminds us that ordinary people like us can create extraordinary outcomes when we have a shared purpose to improve the everyday experiences that matter to the lives we touch,” said OSK Group deputy group managing director Ong Ju Xing at the unveiling event yesterday.
“We are entering the next chapter with optimism. By bringing together the strengths of Construction, Investment and Development, combined with our Cables Manufacturing, IBS Wall Panel Manufacturing, and Hospitality businesses, we believe we can create even greater value for our customers, business partners and the communities we serve. OSKoral brings a renewed sense of energy to the brand, and we look forward to carrying this spirit forward as OSK continues to evolve and grow,” added Ong.
The company is planning property launches with a gross development value (GDV) of RM1.34 billion in 2027. Plans include OSK Property Development’s move into the high-end residential segment under its ‘Signature’ series in Subang, following the success of its first Signature series project in Kuantan, OSK Ombak, where phase 1 was fully booked within three months.
For OSK Property Investment, the next phase will focus on transforming its assets into vibrant destinations, including strengthening lifestyle offerings at existing assets such as Atria Shopping Gallery, Faber Towers and YOUCity Retail. OSK Construction will embark on a more active growth strategy by increasing its participation in tenders for external construction projects, while continuing to support OSK Property Development’s projects.
Through CID and its ecosystem-led model, OSK aims to harness the collective strengths of its businesses across property development, property investment, construction, cables manufacturing, IBS wall panel manufacturing, and hospitality, building on its established foundation with a clearer shared purpose and renewed energy.
