Jhaena Jewels launches digital portal to unify live selling and e-commerce
Philippine jewelry brand Jhaena Jewels has launched a new digital portal that consolidates live shopping, online transactions, order management, delivery tracking and customer support into one platform. The move marks the brand's sixth year in live selling and social commerce, with plans to expand i
Jhaena Jewels, a Philippine jewelry brand, has launched a new digital portal that brings live shopping, online transactions, order management, delivery information and customer support into a single platform. The launch coincides with the brand's sixth year of building a community through live selling and social commerce.
Founder Haena Sia-Foo said the new platform is not intended to replace live selling, which has been a major driver of the brand's growth. Instead, the portal aims to make the customer journey more organized and convenient, from discovering and claiming jewelry during live sessions to completing transactions and monitoring orders.
Customers can create accounts to access purchase history, transaction records and order information in one place. During selected live sessions, viewers can watch the broadcast, interact through chat and claim available pieces while viewing product photos, prices, details and availability. Some live sessions may also remain available as replays, allowing customers to revisit featured pieces and check whether items are still in stock.
Beyond live selling, customers can browse and purchase available jewelry through the brand's online shop. The company said the portal is part of a broader effort to improve transparency and convenience by giving customers better visibility over invoices, payments, shipments and delivery information.
Jhaena Jewels is also expanding its international sourcing and manufacturing partnerships across major jewelry markets, including India, Hong Kong, Thailand, Japan and Italy. One key sourcing development is in Surat, India, a major global centre for diamond cutting and polishing. Through partnerships with manufacturers, suppliers and industry players, the company said it is gaining closer access to natural diamonds, gemstones and other jewelry materials, which also support its customized jewelry offerings.
Ms. Sia-Foo said the developments reflect the company's evolving approach to luxury, which it describes as “Access is the New Luxury.” The concept focuses on giving customers greater access not only to jewelry, but also to information, sourcing, value and a more connected shopping experience.
As Jhaena Jewels enters its sixth year, it is preparing to expand its ecosystem through opportunities for affiliates, live sellers, entrepreneurs, resellers and other business partners. With the new portal, the company aims to connect the entire customer journey, from discovering a piece during a live broadcast to purchasing, tracking an order and accessing previous transactions, all in one digital platform.
