DoT, PCCI, MCIA launch #FlyViaCebu campaign to boost Visayas tourism

The Department of Tourism, the Philippine Chamber of Commerce and Industry, and Mactan-Cebu International Airport have launched the Discover the Visayas, #FlyViaCebu campaign. The initiative aims to position Cebu as a gateway for multi-island travel and promote destinations including Lapu-Lapu, Pang

The Department of Tourism (DoT), in partnership with the Philippine Chamber of Commerce and Industry (PCCI) and the Mactan-Cebu International Airport (MCIA), has launched the Discover the Visayas, #FlyViaCebu campaign. The initiative was formalised through a memorandum of understanding among the three parties.

Under the campaign, the DoT, PCCI through the Visayas Island-Chambers Tourism Alliance, and MCIA aim to encourage travellers to explore the Visayas region, beginning with Lapu-Lapu, Panglao, Boracay, Siquijor, Guimaras, and Biliran. The programme also seeks to establish Cebu as a gateway for multi-island travel.

To facilitate connections, MCIA's transfer app, CEB Connects, allows passengers to link to and from the airport's 28 domestic and 13 international destinations. Domestic-to-domestic connections require a minimum connection time of 35 minutes, while domestic-to-international and international-to-domestic connections have a minimum connection time of 60 minutes. Baggage will be automatically transferred to the connecting flight.