Brand Masters Collab 2026 to explore human edge in AI-driven brand building

The Philippine Association of National Advertisers and Certified Digital Marketer will host Brand Masters Collab 2026 on 9 Sept at Makati Diamond Residences. The one-day forum themed 'Human Edge: Brand Building in the Age of AI' will gather over 200 brand leaders to examine the role of human judgmen

The Philippine Association of National Advertisers (PANA) and Certified Digital Marketer (CDM) will bring together more than 200 brand leaders, marketing decision-makers and industry innovators for Brand Masters Collab 2026 on 9 Sept at Makati Diamond Residences.

Carrying the theme “Human Edge: Brand Building in the Age of AI,” the one-day leadership forum will examine a critical question facing marketers today: As AI becomes increasingly capable, what remains uniquely human — and how can brands turn that human advantage into lasting value?

The speaker lineup includes Rika Sharma of Kantar, Jess Tang of Mavic AI Singapore, Melissa Daniels of TBWA Singapore, Jerry Hizon of Dentsu Creative, Lester Estrada of P&G, Francis Dy of GCash, Itamar Gero of TrueLogic, Gian dela Rama of Sprout Solutions and Lizelle Maralag of GMA. Jon Jon San Agustin of SM Supermalls and Ina Pineda of PLDT will lead the conversations as master moderators.

A key highlight is the executive panel, “The Human in an AI System,” which will bring leaders together to examine where automation should end and human judgment should begin in protecting brand meaning and authenticity. The programme combines keynote insights, practical frameworks, collaborative activities and peer exchange to help marketing leaders translate ideas into more purposeful and effective AI-enabled brand strategies.

“AI is changing the way we work, but technology alone does not build brands that people believe in, remember and choose. Brand Masters Collab 2026 is an opportunity for the industry to look beyond AI’s capabilities and focus on the human edge that gives brands meaning and relevance,” said Ina Pineda, BMC Chair.

Brand Masters Collab 2026 will take place on 9 Sept 2026 from 8:00 AM to 5:00 PM at Makati Diamond Residences. For registration and partnership opportunities, visit www.pana.com.ph.