Apple iPhone Duo folding phone goes on sale in Sydney amid strong demand, mixed reviews
Sales of Apple’s first folding phone, the iPhone Duo, began on Friday in Sydney with queues forming outside stores. Pre-orders quickly pushed delivery dates to late January, but early reviews praise the hinge design while noting camera compromises and app compatibility issues.
Sydney — Sales of Apple’s first folding phone, the iPhone Duo, began on Friday, with market watchers betting on whether the device can reinvent the small foldables market just as the iPhone did for smartphones. The Duo’s reception could prove an early test for new CEO John Ternus, the former hardware chief who unveiled the phone barely a week after taking charge in September.
Within minutes of pre-orders opening last Friday, Apple’s estimated delivery dates for the Duo had slipped to late January as demand outpaced supply. The US company called the response from customers “nothing short of extraordinary.” In Sydney, the first Apple store to sell the phones on Friday, a queue of customers formed outside before opening at 8 a.m. local time. Simon Krishnan, a 48-year-old engineer, paid A$3,899 (US$2,734) for a Duo with 512GB memory. “This is a bit of a luxury item for me, because it’s so expensive, but I just think, you know what? Life’s too short,” he said.
Early reviews have praised the Duo’s design as well as its sturdy and barely visible hinge, a major feat for phones whose prominent creased screen has long been a drawback. But reviewers have said camera compromises including the absence of a telephoto lens and third-party apps that still need to be reworked for the new display size could disappoint some buyers. They have also said the Duo in its smaller, folded state is less handy for the litany of quick tasks that most users carry out each day on standard iPhones.
“It’s been a lot of fun trying the Duo out for a week, but it feels like I’ve gotten to use an extraordinarily polished prototype — not a finished product that I’d want to buy and carry,” longtime Apple commentator John Gruber, author of the blog Daring Fireball, wrote in a review. Tech commentator Marques Brownlee, popularly known as MKBHD, said in a YouTube review that “if you’re just a regular person who doesn’t do much more than texting, social media and browsing here and there, then it is probably a no.”
Limited supplies could disappoint Apple fans lining up in front of stores. Apple told Reuters that walk-in availability would vary by country, with limited stocks in the US, Australia, Canada, Mexico and much of Britain and Europe. In China, France, Hong Kong, India and Japan, units would be available only for customers who had ordered online. In Macau, where the iPhone Duo will be available for walk-in customers only, fans lined up hours in advance of the store opening.
“Foldables have been an established category for years, but adoption has remained relatively limited compared with conventional smartphones. Apple’s entry could bring the format to a much broader audience,” said Francisco Jeronimo, vice president at market researcher IDC. IDC expects Apple will take 44 per cent of the foldable value in 2026 on 31 per cent of foldable units. By 2027, it will become the market leader in the category both in value and units shipped, IDC forecast.
