Sabeco and Vietnam Fatherland Front launch 2026 Ambassador of National Progress Award
Saigon Beer-Alcohol-Beverage Corporation (Sabeco) and the Vietnam Fatherland Front launched the 2026 Ambassador of National Progress Award in Hanoi on Oct. 16. The award recognises individuals whose initiatives have brought positive changes to communities, with nominations now expanded to all 34 pro
Saigon Beer-Alcohol-Beverage Corporation (Sabeco), under the direction of the Vietnam Fatherland Front (VFF) Central Committee and in collaboration with Dai Doan Ket Newspaper, launched the 2026 Ambassador of National Progress Award in Hanoi on Oct. 16. The award recognises individuals whose initiatives and dedication have brought positive changes to communities across Vietnam.
Building on its inaugural edition in 2025, this year's programme will expand nominations nationwide, engage younger generations and introduce SMS voting alongside online voting. Organisers have also revised the evaluation mechanism to balance professional assessment with public participation.
The award aims to recognise people whose work supports community development through practical initiatives, innovation and sustained dedication. Their contributions may span technology, agriculture, design, materials development, traditional crafts and other fields that bring tangible benefits to local communities. This year's edition places greater emphasis on emerging initiatives and younger contributors, alongside individuals who have worked for their communities over many years.
Tan Teck Chuan Lester, General Director of Sabeco, said the award reflects the company's appreciation for the determination and creativity of Vietnamese people across generations. 'What has always inspired us about Vietnam is the Vietnamese people's unwavering spirit of striving forward,' he said. 'It is reflected in their perseverance, strong sense of community, creativity, eagerness to learn, and willingness to adapt and experiment with new approaches.'
Under the partnership between Sabeco and the VFF, local Fatherland Front organisations in all 34 provinces and cities will nominate individuals who have made meaningful contributions to their communities. The nomination period will run from October to December 2026 and cover six categories: Balanced Living and Community Health, Education and Vocational Training, Community Development, Science and Technology for Communities, Environmental Sustainability, and Culture and Arts for Communities.
Organisers will shortlist 150 nominees for public voting, introducing their stories and achievements to audiences nationwide. For the first time, members of the public can vote by SMS as well as through the award's official website. A total of 15 outstanding individuals will be selected through a combined evaluation process, with the Evaluation Council accounting for 70 per cent of each nominee's final score and public voting contributing the remaining 30 per cent.
Cao Xuan Thao, Vice Chairman of the Vietnam Fatherland Front Central Committee, said that promptly recognising exemplary individuals and acts of kindness at the grassroots level not only helps spread positive actions but also strengthens public trust, promotes self-reliance and inspires Vietnamese people to contribute to the country's development. First launched in 2025 to commemorate Sabeco's 150-year brewing heritage, the Ambassador of National Progress Award is part of the company's efforts to support community development and recognise individuals whose work contributes to positive social change.
